Overview

Emily Asgari is an intellectual property attorney whose practice and research focus on trademark, copyright, emerging technologies, artificial intelligence, and digital media. She has advised clients ranging from startups to Fortune 500 companies on brand development and protection, trademark portfolio management, intellectual property enforcement, licensing, and complex trademark disputes. Her work also includes intellectual property litigation support, copyright clearance, fair use analysis, and counseling on technology-related legal issues.

In addition to her legal practice, Emily is pursuing a Ph.D. in law at the University of Edinburgh School of Law, where her research examines the intersection of artificial intelligence, intellectual property, and deepfake technologies. Her scholarship has addressed the legal and societal implications of AI-generated content, digital identity, and emerging technology regulation.

Emily earned her J.D. from the University of California, Irvine School of Law, summa cum laude, where she received multiple faculty and dean’s awards for academic excellence in intellectual property, trademark law, entertainment law, business associations, international business transactions, federal Indian law, and wills and trusts. Emily also earned an LLM specializing in Intellectual Property from the London School of Economics (LSE).

Education

University of Edinburgh School of Law, Ph.D. in Law (research focus on artificial intelligence, intellectual property, and deepfakes), ongoing.

The London School of Economics and Political Science, LL.M., Intellectual Property Law Specialism, 2020.

University of California, Irvine School of Law, J.D., summa cum laude, 2019.

Richmond The American International University in London, B.A. in International Business, minor in Finance; B.A. (Hons.) in International Business with Combined Studies, 2010.

Admissions

California

Experience

Intellectual Property, Trademarks & Brand Protection

  • Advised clients on trademark selection, clearance, prosecution, licensing, enforcement, and brand protection strategies in the United States and internationally.
  • Managed trademark disputes before the Trademark Trial and Appeal Board, including oppositions, cancellations, and appeals.

Copyright, Media & Emerging Technology

  • Conducted copyright and fair use analyses for creative and media-related projects.
  • Advised on content clearance and licensing matters for podcasts, documentaries, and other works.
  • Researched and publishes on issues relating to artificial intelligence, deepfakes, digital media, and intellectual property law.

Litigation

  • Supported intellectual property litigation through legal research, document analysis, drafting court filings, and case preparation.
  • Prepared amicus briefing and legal analyses involving copyright and First Amendment issues.

Insights

Insights & Presentations

  • “Kate royal photo: Why media and all of us need to take responsibility for information creation amid AI concerns,” The Scotsman, March 17, 2024.
  • “My Bytes have never been so Moist: AI Influencers between Advertising and Law and AI Act,” presented at IRIS 2025 (International Symposium for Law and IT), Vienna, February 21, 2025 (with Burkhard Schafer).
  • ICON•S Annual Conference 2026 (Dublin), Emily Asgari (panelist), “You Can’t Handle the Deepfake! (But the Courts Probably Can): Demystifying the ‘Death of Truth’ Through Legal Precedent and Procedure,” presented on July 1, 2026.

Recognition

Received multiple academic honors, including Faculty Awards for highest course performance and Dean's Awards in Intellectual Property Law, Trademark Law, International Business Transactions, Business Associations, Entertainment Law, Federal Indian Law, and Wills and Trusts.

Affiliations

Professional

  • Member, The Copyright Society of the USA.
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